Posted on January 8th, 2014

CES2014: Tweek’s First Time in Las Vegas


Team Tweek has arrived at this year’s Consumer Electronics Show in Las Vegas this week. Yes, we are kicking off 2014 in Nevada - and what can we say? It is amazing!

Being used to trade shows like IFA and IBC in Western Europe, CES comes in a completely different style. Still, it’s a trade show and we are happy that we have arrived here safely. Many folks had trouble in traveling due to heavy cold in the Northeast of the United States. 

What’s new at CES2014 for Tweek?

We had quite some work to do in the fourth quarter of 2013, targeting to be launched at CES 2014. Now, the time has come to talk about it: We have partnered with Rovi Corp. to bring the best possible video discovery experience to a worldwide market. The Tweek Taste Profiler API is integrated in Rovi’s new, future product Entertainment Unbound. It is a huge step for us to be present with our own product at the largest consumer show in the world. 

How it all started?

We remember our very first meeting with the Rovi team, which took place in Berlin at IFA 2013. During our Tweek demo, a member of Rovi’s product team downloaded our app from the store, logged in and while holding up his device, he said after only a couple of seconds, “I cannot believe it, but it actually works!” This was probably the best feedback we have received on our technology so far.

How does it work?

This resulted in Tweek’s and Rovi’s joint effort towards CES 2014, presenting the next version of Entertainment Unbound with live integration of our Tweek Taste Profiler API. Within seconds, the consumer can personalize their video discovery through our API. A feed of watching, rating, comment and watchlist activities from all connected Video on Demand services such as Netflix, Hulu Plus or Watchever for the user plus his/ her friends appears, matched to the according movies and TV shows - right there to be watched within Entertainment Unbound, immediately. This discovery experience is designed device independently, for smartphones, tablets and Internet connected TVs. This comes very close to the perfect video discovery, which we envisioned when kicking off Tweek. 

If you are around at CES 2014 and have 30 minutes of your time left, ping us. We are very happy to show you our solution!


Team Tweek